{"id":3746,"date":"2020-01-16T09:55:47","date_gmt":"2020-01-16T09:55:47","guid":{"rendered":"http:\/\/www.detect-project.eu\/?p=3746"},"modified":"2020-01-21T19:11:43","modified_gmt":"2020-01-21T19:11:43","slug":"3746","status":"publish","type":"post","link":"https:\/\/www.detect-project.eu\/2020\/01\/16\/3746\/","title":{"rendered":"The rise of streaming: trends in the European TV market"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; module_class=&#8221;hero-section&#8221; _builder_version=&#8221;3.5.1&#8243; background_image=&#8221;http:\/\/www.detect-project.eu\/wp-content\/uploads\/2018\/07\/ar3.jpg&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; custom_css_main_element=&#8221;max-height: 400px;&#8221;][et_pb_fullwidth_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;3.5.1&#8243; title_font=&#8221;Roboto||||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;38px&#8221; meta_font=&#8221;Trebuchet||||||||&#8221; meta_text_color=&#8221;#ffffff&#8221; meta_font_size=&#8221;14px&#8221; background_color=&#8221;rgba(0,0,0,0.5)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||120px|&#8221; filter_sepia=&#8221;1%&#8221; animation_style=&#8221;fold&#8221; custom_css_post_image=&#8221;margin-top: -190px;&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;off|off|on&#8221; module_class=&#8221;hero-section&#8221; _builder_version=&#8221;3.5.1&#8243; background_image=&#8221;http:\/\/www.detect-project.eu\/wp-content\/uploads\/2018\/07\/ar3.jpg&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; custom_css_main_element=&#8221;max-height: 400px;&#8221;][et_pb_fullwidth_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;3.5.1&#8243; title_font=&#8221;Roboto||||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;32px&#8221; meta_font=&#8221;Trebuchet||||||||&#8221; meta_text_color=&#8221;#ffffff&#8221; meta_font_size=&#8221;12px&#8221; background_color=&#8221;rgba(0,0,0,0.5)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||120px|&#8221; filter_sepia=&#8221;1%&#8221; animation_style=&#8221;fold&#8221; custom_css_post_image=&#8221;margin-top: -190px;&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.5.1&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_row_inner admin_label=&#8221;Riga&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;http:\/\/www.detect-project.eu\/wp-content\/uploads\/2019\/11\/map-europe.jpg&#8221; _builder_version=&#8221;3.5.1&#8243; border_width_all=&#8221;12px&#8221; border_color_all=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset2&#8243; custom_margin=&#8221;-140px|||&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb _builder_version=&#8221;3.5.1&#8243; header_font=&#8221;Roboto|300|||||||&#8221; header_text_color=&#8221;#476399&#8243; header_font_size=&#8221;16px&#8221; body_font=&#8221;Roboto||||||||&#8221; body_text_color=&#8221;rgba(0,0,0,0.6)&#8221; body_font_size=&#8221;12px&#8221; border_width_top=&#8221;2px&#8221; border_color_top=&#8221;#dbbb03&#8243; custom_padding=&#8221;10px||30px|&#8221;]<\/p>\n<p>A closer look at the impact of streaming on European television.<\/p>\n<p>The interactive infographic is based on data from the European Audiovisual Observatory\u00a0in Strasbourg.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.5.1&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_row_inner custom_padding=&#8221;0px||0px|&#8221; admin_label=&#8221;Riga&#8221; _builder_version=&#8221;3.5.1&#8243; custom_margin=&#8221;||0px|&#8221;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.5.1&#8243;]Did you know that Denmark is the EU Country with the highest share of subscribers to Video on Demand services? So, it&#8217;s no surprise that our Danish DETECt Team at Aarhus and Aalborg University took a closer look at the impact of streaming on European television.<\/p>\n<p>A <a href=\"https:\/\/www.thewrap.com\/peak-tv-hits-455-original-scripted-series-in-2016-fx-study-says\/\">2016 study by the US-American FX Networks Research<\/a> shows a clear impact of streaming on the production of TV series in the USA. In less than a decade, the number of original scripted series produced in the USA has nearly doubled with online and pay-TV services showing the highest increase. Therefore, our Danish colleagues asked how streaming has influenced the production of TV in Europe, where SVoD services like Netflix, Amazon Prime Video and HBO have been expanding since 2012.<\/p>\n<p>Based on data from the <a href=\"https:\/\/www.obs.coe.int\/en\/web\/observatoire\/\">European Audiovisual Observatory<\/a> in Strasbourg, the team have compiled this <a href=\"https:\/\/create.piktochart.com\/output\/43582343-trends-on-european-tv-presented-by-detect\">interactive infographic<\/a>, which explains three key trends of the European TV market today.<br \/>\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding=&#8221;0px||0px|&#8221; admin_label=&#8221;Riga&#8221; _builder_version=&#8221;3.5.1&#8243; custom_margin=&#8221;0px||0px|&#8221;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.5.1&#8243;]<\/p>\n<div class=\"piktowrapper-embed\" style=\"height: 300px; 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